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Groundwork

Pixel. Perfect.

Where design meets production code. We bridge the gap between Figma and the browser, built to be as precise as they are beautiful.

Interactive Prototyping Design Systems Design-to-Production UX Research

From wireframe to merged PR. We own the full design-to-code pipeline.

Interactive Prototyping
Prototypes so precise your stakeholders mistake them for the live product. We build before we code so every decision is tested, not assumed.
High-fidelity Click-through flows Figma
Design Systems
A single source of truth for your UI. Token-based, scalable component libraries that keep designers and developers shipping from the same playbook.
Tokens Component library Storybook
Design to Production
From Figma spec to merged PR. Every spacing token, every shadow, every interaction state. We translate design files into clean, maintainable code.
Pixel-perfect CSS / Tailwind Zero drift
UX Research
Decisions backed by observation, not instinct. User interviews, usability tests, heuristic reviews. We find what is broken before your users do.
User interviews Usability testing Synthesis
Motion Design
Micro-interactions that make the interface feel alive. Page transitions, loading states, feedback animations built for performance and delight, not just effect.
CSS animations Framer Motion Easing craft
Accessibility
WCAG AA from the start, not bolted on at the end. Screen reader compatible, keyboard navigable, contrast verified on every component before it ships.
WCAG AA Keyboard nav Screen readers

The tools we reach for and what they let us build.

  • Figma
    F V   T   R   C   P ▶
    Button
    W 120   H 36
    Fill   #3ED4BE
    R 6px
    Every pixel intentional. We design in Figma then build it exactly as drawn, no interpretation required.
  • CSS / Tailwind
    --color-brand: #3ED4BE|
    --radius: 8px
    --space-4: 16px
    --font-size-lg: 1.125rem
    Design tokens that travel from Figma variables to CSS custom properties with no gaps.
  • Storybook
    COMPONENTS
    ► Button
    • Default
    • Hover
    • Disabled
    Default
    Every component documented, every state covered. Designers and developers speaking the same language.
  • Motion
    cubic-bezier(.23, 1, .32, 1)
    linear
    ease-out
    The easing curve is the difference between something that feels built and something that feels alive.
  • Rails + ERB
    app/views/components/_button.html.erb
    <button
    class="<%= btn_class %>"
    data-action="click->ui#open"
    >
    <%= content %>
    </button>
    Design system components ship as Rails partials and Stimulus controllers. No React tax.
01
User
→
Need
→
Insight
Discover

We talk to users, audit what exists, and map the gaps. No assumptions, no skipping straight to solutions. The problem definition is half the work.

02
Design

Wireframes first, high-fidelity after the structure is right. We iterate fast in Figma and bring you in early, not when it is polished and hard to change.

03
Try it
Prototype

Interactive, clickable, stakeholder-ready. We test the prototype before a line of production code, so the build phase is execution, not discovery.

04
Building component library
Documented  ✓   Accessible  ✓
Ship

Production-ready components, documented in Storybook, accessible by default. We hand over code your team can maintain, not designs your team has to guess at.

Got something to design?

Tell us what you are building. We will tell you honestly whether we are the right fit.

[email protected] ↗